Content design and why I’m OK with being boring
Lorien Kaye
In 2019, Scott Kubie told us that Content Strategy Is Boring (and That's OK).
I reckon he was right in every way except one. He said: ‘leave the creativity for your content’. Nup. That’s where I disagree.
Lots of content is boring. And that’s OK too. Delight isn’t always right.