And the Goddess Sarah sent her Weave angels – Susan, Angus and Lorien – down to Sydney and they appeared before the Content Design Virgin Cat and said: ‘you shall bear and give birth to a radical idea: that less is more. Omit those needless words. Forget those FAQs. And focus on the user. You are the bringer of content clarity. Go out into the world and spread the news that good Content Design is here to serve the needs of the user'. And thus spake the Weavers unto Cat and in so doing unleashed a mighty force upon the world of cognitive overload and rambling wordage.