Upcoming dates
This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.
You'll learn to design content for digital products and services, including websites and apps. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum now integrates GenAI throughout. You'll learn how to use GenAI tools across the content design process, from research to testing.
Who should take this course
This course is for professionals who are new to content design or want to build a solid foundation. You might be a:
- New content designer seeking formal training
- Writer or content professional moving into digital products and services
- Marketer or communicator transitioning to product roles
- UX or UI designer wanting to collaborate better
- Career changer with a writing or design background
You don't need content design experience to take this course.
What makes this course different
Learn from experienced content designers
Your trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.
Intensive format that gets results
Our 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster—no months of video lessons to work through alone.
Create a portfolio piece
Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.
Apply everything you learn
You'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.
Include GenAI in your toolkit
Learn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.
What you'll learn and build
Day 1: Learn content design foundations
Understand content design
Learn how content design and UX writing differ from copywriting.
Work like a product team
Discover how content designers collaborate with designers, developers and researchers.
Decode user behaviour
Learn how people process information online, including cognitive load and scanning patterns.
Research user language
Analyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models.
Identify real user problems
Review user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities.
Create user requirements
Transform user problems into actionable content needs.
Day 2: Create and test content
Design interface content
Create a mobile page, buttons and help text that guide users intuitively.
Write confirmation messages
Create email and SMS confirmations that address user concerns and build confidence.
Take part in a peer review
Apply structured critique techniques used by product teams. Learn to give and receive feedback constructively.
Test with users
Observe how users interact with your content and gather actionable feedback.
Iterate based on evidence
Improve your content using the data you've gathered. Make informed changes that solve real user problems.
Present with confidence
Showcase your work and explain your approach.
Course details
- Format: Live online through Zoom
- Schedule: 9:30 am to 4:00 pm (Melbourne time) both days
- Group size: Maximum 16 participants
- Certificate: Professional certificate upon completion
What you'll need:
- Reliable internet and webcam
- Access to Google Docs or Microsoft Office
- Access to Zoom
- Optional: Access to a text-based GenAI tool
Upcoming dates
Trainers for this course
Lorien Kaye has a long history in writing and editing, previously in the book industry, now as a content designer for Weave. She has taught Content Design London's courses since 2019, training hundreds of content designers.
McGee Noble has worked as the senior manager for content for ANZ, and has worked with many brands and government organisations to help them make content that meets user needs and business needs.
Angus Gordon has worked in digital content for more than 15 years. As a content strategist and designer, he helps organisations produce and manage well-structured, findable, usable content.
Emma Kelson helps organisations create digital experiences that effectively meet both business goals and user needs. She excels at conducting user research, employing data-driven insights and applying systems thinking in her design approach.
