This 2 day course is based on extensive research and real world use of GenAI. It's also shaped by feedback from professionals working in this field.
You'll learn to use GenAI to support your content work, from research through to content production. Learn from experienced practitioners who use GenAI in their practice and earn a professional certificate. The course is taught online and streamed live from Australia.
Our curriculum gives you practical skills without the hype. You'll learn to work with GenAI safely, ethically and effectively.
Who should take this course
This course is for content professionals who need to understand and use GenAI in their work. You might be a:
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Content designer exploring GenAI capabilities
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Writer or editor adapting to AI tools
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Content strategist shaping GenAI adoption
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UX professional integrating AI into workflows
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Team lead guiding responsible GenAI use
You don't need GenAI experience to take this course.
What makes this course different
Learn from experienced practitioners
Your trainers are content designers who use GenAI in real projects. They bring practical insights and balanced perspectives directly into the classroom.
Intensive format that gets results
Our 2 day focused approach uses live instruction and hands on practice. You'll be ready to use GenAI effectively, with no abstract theory or unnecessary technical details.
Space to experiment and ask questions
Working alongside other professionals in small groups, you'll have expert support throughout. You'll have space to experiment, ask questions and leave with practical skills you can put to use at work.
Understand how GenAI can support content design work
Learn how to integrate GenAI at each stage of the design process, from research through to content production. You’ll also experiment with image generation tools and learn about video and audio capabilities.
Learn responsible practices from day 1
Learn how to maintain quality, check accuracy and spot bias. You'll understand both the benefits and limitations of GenAI tools, and how to develop governance frameworks for your team.
What you'll learn and build
Day 1: Foundations and content production
Understand how GenAI works
Learn what large language models can and cannot do. Understand pattern prediction, tokens, context windows and why your expertise matters.
Write effective prompts
Learn the 6 elements of good prompting: instruction, context, format, style, constraints and examples. Use meta prompting to improve your results.
Analyse user research with GenAI
Speed up thematic analysis and pattern recognition in qualitative data. Learn to validate findings and spot what GenAI might miss.
Design and refine content
Generate drafts and prototypes that meet user needs. Use iterative prompting to make document and section level improvements.
Apply voice, tone and style standards
Learn techniques for getting your standards into GenAI and producing consistent content at scale.
Day 2: Responsible practice and governance
Explore image, video and audio tools
Understand how image generation differs from text. Learn to prompt for visuals and design more inclusive outputs.
Check for bias and exclusion
Identify exclusionary patterns in content. Learn to use GenAI to support your review and design content that works for all your users.
Work responsibly with GenAI
Protect data, verify accuracy and maintain quality. Understand broader concerns including environmental impact, trust and copyright.
Develop guardrails and governance
See real world guidelines from government and large organisations. Develop your own team level policies for responsible GenAI use.
Understand changing user behaviour
Learn how GenAI is reshaping how people find and use content, and what this means for your work.
Course details
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Format: Live online through Zoom
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Schedule: 9:30 am to 4:00 pm (Melbourne time) both days
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Group size: Maximum 16 participants
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Certificate: Professional certificate upon completion
What you'll need:
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Reliable internet and webcam
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Access to Google Docs or Microsoft Office
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Access to Zoom
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Access to a text-based GenAI tool (free options available)
What you'll get:
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GenAI resources guide
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Tested prompts ready to use in your work
Trainers for this course
Lorien Kaye has a long history in writing and editing, previously in the book industry, now as a content designer for Weave. She has taught Content Design London's courses since 2019, training hundreds of content designers.
McGee Noble has worked as the senior manager for content for ANZ, and has worked with many brands and government organisations to help them make content that meets user needs and business needs.
Angus Gordon has worked in digital content for more than 15 years. As a content strategist and designer, he helps organisations produce and manage well-structured, findable, usable content.
Emma Kelson helps organisations create digital experiences that effectively meet both business goals and user needs. She excels at conducting user research, employing data-driven insights and applying systems thinking in her design approach.
