We do a lot of talking to people about what’s wrong with their website.
They tell us:
‘It’s not engaging’
‘It’s not interactive’
‘People constantly call us to ask about stuff that’s already on the website’.
That last one is usually yelled with the desperation of someone who has explained 347 times that yes, the opening hours on the homepage – you just need to scroll down.
They say their website is ugly, clunky and dated. They’re frustrated by the lack of videos or beautiful, high resolution photos. They say the site ‘needs some UX’.