Diversity Council Australia
Content-rich website for a membership organisation
With over 450 members including many of Australia's biggest companies, Diversity Council Australia is an independent not-for-profit peak body leading diversity and inclusion in the workplace. DCA approached Weave to create a replacement for their ageing website. They wanted to increase the visual appeal and accessibility of the site, to make their their rich library of member content easier to navigate, and to integrate with a customer relationship management system to streamline management of subscriptions and events.
DCA's new website has made their extensive content easier for members to navigate, find and use, and easier for the organisation to maintain and improve. Through our content strategy process we identified a particular need for compelling content explaining the benefits of membership. The resulting content, and an improvement in search engine visibility, have led to a significant increase in signups since the new site was launched. Thanks to our partners at Agileware, the website is seamlessly integrated with CiviCRM, allowing members to renew subscriptions, register for events and access member-only content through a single sign-on.