Web copywriting

Serious about your web content? Then you've probably thought about hiring a copywriter - a professional who can write polished content, tailored to your audience and free of embarrassing grammatical errors. But it takes special skills to write for the web. How do you know your copywriter really has those skills?

Weave Web is one of the few Australian web agencies to have copywriters in-house. Our copywriters are web writers first and foremost: they know how to write content that doesn't just convey a message, but helps users navigate and accomplish tasks, and improves your search engine rankings. And because copywriters are part of our strategic process from the beginning, they know your organisation inside out.

If you'd rather write your own content, we can edit and "webify" what you've written. Our clients often choose a combination of both - copywriting for the home page and other "flagship" content, and editing for internal pages.

We're based in Melbourne and offer copywriting services throughout Australia.

Web copywriting includes:

  • Persuasive writing
  • Interface copy
  • Articles and educational content
  • SEO copywriting
  • Copy editing and "webification"

See also: Content strategy

Find out how to write for the web interactive demo

How does something like this become good web writing?

Cut out the fat.

Break it up.

Plug in the keywords.

Add the links.

The call to action.

play next next next next again

Writing content for the world wide web web content is different from writing for brochures, magazines, or other print media. Good web copywriters know what web users need (the reasons they use the web, what they are looking for, and their habits), and how to help them get it. Here's what they do. There are five main elements of effective web writing.

1: Keep it web content short and relevant

First, Most web users don't have a lot of time and are doing several things at once - checking their email, updating their Facebook status, browsing newspaper sites, and maybe even working. Your target audience needs to know you're exactly what they're looking for...right away.

So the best thing to do is to write web content in short, punchy sentences. Write directly to the customer, as if you're talking to one person. And cut out anything that's extraneous, any words or phrases you don't need.

2: Lay it out for people who skim

Second, On the web people tend to skim, and they get intimidated by big, uninterrupted blocks of text. Use signposting methods such as

to break up the page and also to make your readers focus on your main points so that they are unmissable.

3: Use keywords strategically

Third, Although you're mainly writing for people, you have another audience: that audience is search engines. To make search engines such as Google love you, it's necessary to use keywords strategically, in web content but preferably without making your text read awkwardly.

4: Use links in web content to help people navigate

Fourth, well-written Web content should make it easier for people to find their way around a website. Use hyper links liberally, and make sure you always think about what's useful to readers when you decide on a label for them.

Finally, you should always try to 5: Include a call to action

Tell readers what you want them to do next. You'll be quite surprised how often they go ahead and do it.

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Web Copywriting - Melbourne, Australia | Weave Web Communications

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