Course

Foundation in content design

A complete grounding in user-centred, evidence-based content
Developed by Content Design London, delivered by Weave

Over an intense but enjoyable 2 days, you’ll benefit from experienced trainers with real-world knowledge. You’ll work together on practical exercises with tangible results, leaving with a real piece of content that you can use.

Weave are the official Australian trainers for this Content Design London course developed by Sarah Winters, the inventor of content design.

What you’ll learn

Building on Sarah Winters’ book, this course gives you the chance to design a single piece of content. You’ll do this by finding out who your users are, what they want from you, what they need and how to give it to them.

You’ll learn how to carry out desk research, understand it, and use this information to make evidence-based decisions.

At the end of the 2 days, you’ll be able to:

  • understand how users think, talk and act,
  • explain what your users want,
  • visualise the journeys users take,
  • organise content across channels to support their journey,
  • understand how people read,
  • structure information to match how people behave online,
  • create user-centred content,
  • improve content by working with others.
People pariticapting in a training workshop

Where and when the course happens

The course is taught online using Zoom. It starts each day at 9.30 am and finishes at 4.00 pm (AET). On both days, we have a morning break and an afternoon break, and 1 hour for lunch.

You’ll need:

  • a good internet connection,
  • an up to date web browser,
  • a webcam,
  • a Google account to log in to Google Docs.

How you’ll learn

Our courses are taught in small groups, so our class sizes are never more than 16 people. You’ll complete individual exercises, group work and take part in discussions. You’ll also have the chance to get 1 to 1 support.

CPD accredited

Content Design London’s courses are CPD accredited. This means programmes have been reviewed independently and certified for their quality. If you complete the course, you will receive a certificate and a digital badge.

New dates announced regularly

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We can also run this course in-house

Interested? Get in touch.

Trainers for this course

headshot of Lorien Kaye

Lorien Kaye has a long history in writing and editing, previously in the book industry, now as a content designer for Weave. She has taught the Foundation in Content Design course since 2019, training hundreds of content designers.

headshot of McGee Noble

McGee Noble has worked as the senior manager for content for ANZ, and has worked with many brands and government organisations to help them make content that meets user needs and business needs.

Headshot of Angus Gordon

Angus Gordon has worked in digital content for more than 15 years. As a content strategist and designer, he helps organisations produce and manage well-structured, findable, usable content.