Users come to your website for the content, but in most web projects, content is a last-minute scramble. Content strategy fixes that. It solves two of the most common problems with web projects:

1. The 11th hour "Where's the content?" problem

Your website is ready to launch, on time and on budget, but where’s the content? When you don’t plan adequately for content needs, projects are typically delayed for months. When content finally arrives, it’s usually of poor quality, cut and pasted from a brochure or existing website, with little thought to audience, objectives, messages or suitability for the web.

2. The Day 2 problem

Content tasks don’t finish when the website is launched. A website is a living thing, and content is what makes it live. To remain relevant, content needs to be continually revised, added to or deleted. Website owners are given practically no help in managing this process. Instead, they are handed the keys to a content management system as if the software is meant to manage the content itself.

How we help

We start thinking about content at the very beginning of the project. As part of our web strategy process, we think about your users, the tasks they have to complete on your website, what content they need to help them complete those tasks, and how to make that content as easy as possible to find and navigate.

We then do a content audit - cataloguing and evaluating the content you already have - and a gap analysis, which tells us what content needs to be created or modified.

At this point, we know exactly what needs to be done to get your content ready for launch. Based on this knowledge and an analysis of your available resources, we can give you whatever tools you need to get the job done. These tools might include:

an online style guide;
detailed content templates;
training for your staff in writing for the web;
advice on writing search engine friendly content;
strategy for integrating content across multiple platforms including social media and the mobile web.

We can also write some or all of your content ourselves.

Finally, we help you plan to keep your content fresh and up-to-date with a comprehensive revision schedule and editorial calendar.

Talk to us about solving your content problems.

content strategy

Weave Web Communications

Call us: (03) 8352 4477

Shop 6, 459 Sydney Rd,
Brunswick. Vic 3056

tel +61 03 8352 4477
fax +61 03 9387 7559