A website needs to be ‘optimised for search engines’ because it competes for search engine ranking with, literally, millions of other websites. Without SEO your beautiful site may languish for years on page 12 of Google – and we know no-one looks through that many pages.

A very important balance in search engine optimisation is to ensure sites cater equally for users and search engines. It’s one thing to have a beautiful, fluid site that delights human visitors – but what good is it if search engines can’t index it and deliver it to users’ queries? And by the reverse, a site jammed with keywords may rank well in search engines, but if it’s a mess of un-navigable material that causes a headache for users, they’ll simply leave.

Some sites take care of eyeballs with catchy visuals, but have such a poor structure under the hood that search engines are simply not ‘seeing’ them. Other sites cater well for search engines, but have content and navigation that is puzzling and likely to turn users off.

Our SEO expert works hand-in-hand with our web copywriter, our designers and our developers. This means we create sites that are both attractive to search engines and compelling for visitors when they arrive.

Our SEO expert will check out your competition in the online space and make specific recommendations for your business on how to increase traffic. And not just any traffic but people who are looking for specifically what you offer. An increase in targeted traffic always results in increased revenue, whether through direct online sales or great leads which result in offline sales.