
We chose it for our clients because it effectively puts their best salesperson online. Check out our latest Magento site at worldweave.com.au
The application is huge in the United States (e-commerce heaven) and is now taking off here. It's a stable, open source (that means free) platform with a dynamic developer community that is constantly improving it.
All of Magento’s consumer and management interfaces are very easy to use. Cut out shopper confusion, and make your store management easy!
Magento provides a great user experience.
Magento allows the shop owner to group different products in clever ways to help the consumer relate to your product in natural and intuitive ways. Cross-sells, up-sells and related items help boost your sales and boost the amount of products the customer is being exposed to.
Users can review and tag your products to generate more user interaction on your site, and increase shopper confidence. Aggregate this information into tag clouds and best rated product lists.
Filterable navigation lets your customers drill down through several filters to quickly find the products they are looking for. Less shopper frustration means more sales.
As an example: Your customer filters your large product range first by shoes, then a price range, then chosen colour. Instead of tackling hundreds of different products, suddenly they only need to choose between 6.
Magento helps customers make choices, by remembering their wishlists, or allowing them to directly compare multiple products.
Magento allows you to personally manage each product’s URL, META tags, page title and description. Each category, page and store on the site can be fully controlled. Magento also automatically generate sitemaps or pages with your most popular search terms on them.
All of these services are integrated directly within the system. Google’s search engines are quickly informed of new products or other changes to your catalogue. Google Analytics makes it easy to track sales against traffic through your website.
Users can choose and configure their products before adding them to their shopping cart. Choose the product’s colour, size or anything else that you can think of. Product price, weight and stock management are all managed by the site.
Products and stock can be imported directly into the back-end of the website, making management of your stock and catalogue easy. A tool that synchronises Magento with your MYOB bookkeeping is also available.
Display your stock as out of stock when you don’t have any left, or set it so that it disappears altogether. It's possible to configure Magento so that customers receive automatic updates when their favourite products come back into stock.
Run special offers and sales campaigns. Offer loyalty schemes and coupon codes. The complex cart and checkout rules allow you near infinite flexibility when offering incentives to your customers to purchase from you, instead of your competitors.
Magento synchronises with MailChimp, making it easy to send out marketing materials to site customers
Magento has a very clean one-page checkout that manages address information, shipping fees and final payment very efficiently. Customers can even check out with multiple shipping addresses.
Magento offers sophisticated wrapping and gift card options.
Magento can support stores with only a few dozen different products, or massive catalogues containing thousands.
Your Magento store can also be easily duplicated, allowing the management of multiple stores from one central admin interface.
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