About this project...

WorldWeave's unique rugs are designed by Sara Thorn and Piero Gesualdi. The combined design aesthetics of these two has resulted in these collections of delightful artisanal rugs -- some sophisticated, some quirky, all original.

While both have a great reputation in the Melbourne design space, their new brand needed good marketing to introduce it.  We brought in one of our colleagues -- Janey Francis -- a marketing strategist in the design area. 

Our web team worked hand in hand with Janey, Piero and his staff  to build a website that integrates well with their current and projected marketing. Our online store's content management system allows for timely and responsive sales and marketing tactics. These include landing pages for current promotions as well as cross-sell and up-sell capability.

We designed a beautiful store around vivid product images taken by Nick Kreisler (our favourite photographer).