About this project...

Director Romano Mistica needed a website to reflect and extend the brand he was creating. The site needed to appeal to an affluent, quality-focused audience, and to reflect the central message “Let kids be kids”.

We designed a site that instantly communicates the Kids Avenue story. Colours and design elements match the retail store fitouts to give customers a consistent brand experience. Images show children having fun, not stiffly posed. Every product page links to a “Buy with confidence” section that addresses common customer concerns.

Thanks to Weave, Kids Avenue has a website that matches the high-end experience of its retail stores, and will grow with the brand as it becomes a household name!