About this project...

Fitstyler needed a dynamic new website to launch their fitness training business. Director Andrew had big plans about using the website to engage with customers.

We took a graphic design provided by the client, and built it into a clever content management system. Over time we've added extra functionality including forms and blogs. Fitstyler uses all this functionality to drive their content, customer support and sales activities, and their own search engine optimisation campaign.

Fitstyler has not only successfully entered the market, but consistently outperforms larger competitors. When the local council tried to shut down fitness training in public parks, Fitstyler used its website as headquarters for the lobbying that successfully blocked this proposition.

Branding & graphic design: Liquid Creativity