About this project...

ActiveSocks make extremely comfortable, technically advanced socks for active people: sportspeople, gym rats, hikers, and anyone who spends a lot of time on their feet.

They needed a website that would help them sell socks under several different brands. Weave built a site that gives each brand its own visual identity, while maintaining a consistent overall look and feel. This means shoppers can switch from brand to brand without feeling like they’re switching websites.

The site also makes it easy to select from more than 50 colour combinations when shopping for ActiveSocks’ signature product – ThinSkins football and hockey socks.

So far, the site has been a big hit – within days of launch, it took hundreds of dollars’ worth of orders, including orders from overseas.