How Global Health Travel exploited a gaping hole in the market

Big Ideas

Cassandra Italia started Global Health Travel with big ideas. After learning the benefits of high quality, low-cost overseas medical treatment while working in Thailand, she wanted to bring this concept – already big in the US and Europe – to the Australian market, where the medical tourism industry was immature and largely devoted to cheap plastic surgery packages.

Cassandra had big ideas and knew she could only realise them on the web, but she needed help to make it all work. So she came to us.

The strategy

We started by helping Cassandra define her immediate goals. First of all, she needed to develop a network of overseas hospitals as partners. So we devised a two-stage strategy for the website: first positioning Global Health Travel as a credible partner for hospitals, then developing content to attract customers.

Reassuring design

We designed a site around the message of safety and quality. The calm, uncluttered design positions Global Health Travel as a unique offering in the Australian market, one that puts health first. This is a marked contrast with competitors, whose garish sites emphasise tourism over health.

Content written for the audience

Our copywriter created content that educates potential customers about medical tourism and addresses common objections about safety and quality. Everything about the site says “we care about your health”, not “we want to sell you something”.

Great results

Thanks to the credibility her website brings, Cassandra has built a network of outstanding providers, and is regularly called upon as an expert in the emerging medical tourism industry. She’s been quoted in national newspapers and spoken at international conferences.

Most importantly, Cassandra’s company has a growing base of customers.

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